Contact

Ashish Selvaraj (Twitter)

[email protected]

This press kit was last updated: 30/10/2025. Please send me an email at [email protected] if there’s anything more need.

Origin

I was shocked at how terrible the user experience was in most sudoku apps. There was a banner ad at the bottom (which I could live with), a video ad every few turns (absolutely evil) and an ad after every game. So, I did what any self-respecting programmer would do: I made one myself :)

Ads are not evil but I think it’s important to do them in moderation. I believe that software should be monetized in the interests of its users.

Not Evil Sudoku aims to be clean, beautiful and joyous to use. While being fully supported by its users, not tangential revenue streams like data mining or ads.

App Store

Link to App Store Page

Ratings & Reviews (Global):

• Most users enjoy the minimalist aesthetic of the app as well as the privacy (completely anonymous analytics that I built myself) and lack of ads.
• Most negative reviews stem from not being able to play unlimited games for free but as can be seen by the number of 5-star reviews, most users prefer this monetization strategy to copious amounts of ads.

Install Base (Global):

• ~150k installs globally with the majority of users in North America.